Zhejiang Provincial Association Of Enterprises And Other Associations Jointly Organised The First European Top Brand (China) Cooperation Summit

September 3rd, September 2nd afternoon, Zhejiang

Dozens of people from Europe.

Actively moving from "made in Zhejiang" to "Zhejiang"

Ms. Cleary, director of the European Department at this session, talked about a new mode of brand promotion for Zhejiang business enterprises, that is, they combine the top European designers to tailor a brand new high-end brand for Zhejiang business enterprises.

Take Zhejiang's manufacturing industry as an example.

More than 90% of Zhejiang's exports are still mainly OEM, and the sales ratio of private brand products is less than 6%, far below the 50% level.

Zhejiang export footwear accounts for 40% of the world's similar market, but the average unit price is only 1/5 in Spain and 1/12 in Italy.

In the value distribution of the international industrial chain, Zhejiang enterprises are at the low end of the industrial chain, and can only share less than 10% of the value.

Brand promotion is the threshold of brand promotion.

Speaking at the summit, the chairman of the Hangzhou brand management company mentioned that the pformation from the low end market to the middle and high-end market, from the production profit to the brand value-added, is the threshold that the Zheshang enterprises must cross.

Professor Schultz, a famous marketing master, went to Zhejiang University to talk about the way out for Zhejiang businessmen. He said that he believed that Zhejiang and China's small and medium-sized enterprises had to eliminate the concept of low quality in their hearts, increase consumer confidence, buy global advanced design concepts, and truly innovate from inside to outside.