China's Luxury Market Is Still In The Doldrums

Recently, a research report by RBC Capital Markets, an investment bank under the Royal Bank of Canada, pointed out that Chinese women are still obsessed with luxury handbags, and they spend money on Herm s and Chanel handbags.

Despite China

The market is sluggish, but it seems that Chinese women still have a consuming hot spot.

The report points out that the willingness of Chinese women to buy luxury handbags has not declined. The price of handbags they are willing to accept is between $1600 ($10168) and $2350 (14935 yuan).

More than 3/4 of respondents said they appreciate luxury goods.

The design includes Logo design.

Their favorite brand is Gucci, followed by Chanel, Prada, Louis Vuitton and Herm s.

RBC has luxury handbags from 1014.

Among the Chinese female consumers, 303 consumers who had more than 750 dollars in handbag consumption were singled out.

According to analyst Rogerio Fujimori, 70% of the group are due to the reputation and design styles of luxury handbags.

Those aged 25 to 65 had at least one handbag with a price of more than 750 dollars, and 30% of them had at least 4 handbags with similar prices.

For this reason, RBC even raised the investment rating of Herm s.

Herm s has performed well in the first half of this year, operating income rose 20% to 8.35 billion US dollars, exceeding the market expectations of 2 percentage points.