Because Of The Dream, I Insist On The Two Experience Of Clothing Business.

I am a very ordinary person, like many friends, after graduation, I found a job. I am not willing to work after work. I dare to try it, try to face failure and setbacks, learn to analyze and summarize, and dare to undertake two business ventures after summarizing, and regard the first failure experience as the basis of two success. Is this idea better?

As far as my personal experience is concerned, I think there are many things that I can share with you. Maybe you can see your shadow from me. Maybe you do not have such an unexpected encounter with me. Maybe you are even more diligently and intelligent than me. Maybe you all know more about it. But maybe all of you, I hope all of you, especially those who just want to start a business, can take a few detours and learn to analyze and summarize after seeing my experience.

03 years ago, after graduating from school, I went to work in a company with relatives. I stayed there for three years. During the three years, I worked as a single player, store sales and finance. Three totally different work experiences were too important and precious for me. Every time I changed jobs, I was faced with a new start learning.

Because my reading profession is computer application, which is not related to sales and finance. At that time, the boss attached great importance to me and willing to give me time. I should take this opportunity to recharge myself and enrich my experience in other fields. After all, I was happy with my salary.

After three years of work, I told myself that I am not reconciled to the idea that finance is not my pursuit. I am also like many Chaoshan people, who want to do business in their bones. Three years of working life, that is, in order to start a business, they are not willing to work for a lifetime. By the end of 06, I have communicated with my relatives about this idea. They are also very supportive. Let me go out and make a rush, how big the outside world is, how much we can have depends on ourselves.

In the early years of 07, when I was in Guangzhou last year, I started my first business career. At the very beginning, I was full of confidence in myself. After all, I had a lot of rich people in my company before. I remember that when I took the stalls, I got 2 in one breath, and borrowed tens of thousands of money with my family when I didn't have enough money, because I didn't think of any consequences at all.

店铺开张前我跟女朋友（也就是现在的妻子）就经常出去逛广州的服装批发市场，从高档逛到低档，一开始，我们也想着，卖质量好点的，人家买东西肯定是质量好些的才会有回头客吧，非常简单的想法，于是第一批货就是广州的火车站白马进的货，均价在100元左右，虽然没进多少，也足够花掉三分之一的预算了；但是，店铺开张后，生意一直不好，当时我也不明白其中的道理，别家的都是很多人，商场人流很旺，我们就没什么生意，勉强只能做到保本，但我们可不是为了保本来开店的呀，在与对面商家朋友聊天的时候，这位大姐的话给了我当头一棒，这边的群体是以工厂的为主，每月一号工厂放假，都是人满为患的场面，但是你卖这么贵的衣服，人家在工厂打工的人怎么舍得买呢？ 我当时就懂得了市场第一点要素，开门店，没有分析消费群体就卖这么贵 的衣服，这根本是瞎搞，结果不用说也知道，能保本我应该是偷着乐了，唯一采取的办法当时是低价卖掉高价货，给店铺重新上一批更符合这个群体价位的服装，但在换款的过程中，还犯过第二个错误，就是款式人家不喜欢，后面也是经过别人的指导，我才慢慢找到了自己的状态，从中学到了零售店中的很多技巧，包括砍价，陈列，货品的组合和销售；开门店确实很锻炼人，但也非常辛苦，基本是上午9点开到晚上10点，有客人还会更晚些，但对于我们一脑子想赚钱的人来说，辛苦二字显得太不重要了；到08年的时候结了婚，也生了小孩，没办法，老婆要照顾小孩只能转掉了一间档口，赚了些钱也只能作生活费备用了，此时商场的人气和生意也急剧下降，收入减少的情况下，我当时就想到了淘宝 ，其实接触淘宝是06年的事，但那时只是买东西，而且是很坑人的购买体验，到了08年这个时候我才想起把衣服放上网去卖，当时刚好我一个朋友在十三行开店做自己牌子的，有自己的模特图片，我就开始去跟他接洽，拿了图片就放到网上去开始卖了，在这个时候，我专业的知识就派 上用场了，学计算机的P图和电脑操作还是没问题的，而且这个时候的淘宝不是要求要有多精美的图片，上传后就等着卖了，因为没有推广的原因，生意也只能说是一般，一个月我还记得大概就是赚点生活费就差不多，却是非常辛苦的经验，因为当时住6楼，每次去十三行拿 货坐三轮车回来，一大包货都是从一楼扛到六楼，晚上打包好，又从六楼扛到一楼给快递，这样的生活持续了一年时间；服装零售店我开到了09年底，当时三年合约到期了，没办法，高额的进场费和租金，意味着我们如 After three years of hard work, the money earned was not enough for the entry fee. After consulting, the company finally decided to give up the store. At that time, the relatives of the company left their children for financial services, and asked me to go back to help for a year, and continued to do a year's financial work. But before I joined the office, I told him that it was only one year after that. I still wanted to continue my way a year later. Maybe it was the power to keep my dream alive. I didn't expect to work there any longer.

　　到了11年，我十三行的朋友就拉我进去帮他成立了天猫，开始运营网店，这是我开始自己带团队运营的过程，服装这行我也熟，网店接触得也早，学习的热情让我爱上了这个行业，因为这个行业的魅力太大了，里面充满了奇迹，只要愿意坚持的人相信通过不断的学习和努力，在这个行业里想闯出一翻天地是绝对可以的；没有人天生就是淘大的老师吧，我后来也去报了淘宝大学的经理人课程，不断地学习与同行前辈交流，取经，让我迅速总结出自己的一套经营思想和方法；当然，做电商这行，特别辛苦，我没有一天是有过正常作息规律的，一天工作的时间根本是不够，为了运营好自己的网店，花了很多心血和时间；但是很不幸的是，我们忽略了最重要的东西就是货品供应链，朋友的天猫店铺一直因为不断的断货出现供应链的问题，导致活动不敢上，销售根本做不 From the beginning, it was positioned on the level of clearing stock; the long loss made it a declaration of the failure of the project.

The electricity supplier team and the Tmall shop were 9 months old at that time, and my own idea was that the players who had worked hard to give up could not give up, and I would not be willing to give up. One of them was not willing to be responsible for the players. One of them wanted to be responsible for the players. Our agreement was for myself to take charge of the artificial labor and platform service charges for the 9 months after the promotion. I decided to arrange the goods myself. Anyway, I decided to take the lead. The following achievements also proved that my decision was correct. 9 months later, we had our own explosions, earned profits, had deep feelings and mutual support and tacit understanding, and realized my goal - the second venture. In 2013, he decided to give up the entire e-commerce project, including team members. At that time, we also had developmental disagreements. I chose to take the responsibility.

　　第二次创业就是在2013年的4月份，当时启动了两个项目，一个是模特拍摄的商业广告公司：美格文化，另一个就是电商网购的：恩腾贸易；电商发展，我的规划定在了阿里巴巴批发，两个原因，一个是资金的投入问题，另一个是我把眼光放在了贸易这个层面上；两个项目我都找了伙伴来合作，因为我坚信，我个人是渺小的，团队才是无所不能的；我愿用我的渺小起到一个辐射的效果，用我的经验和大家一起成长，一起做大做强，合理的分配资源和共同战斗，是每一个领导者都必须懂得和利用好的武器；到了现在2014年，我们同样面临着很多困难和问题，这是必须面对和解决的，也相信自己有能力，逐一击破，现在的我们敢为将来定目标计划，敢为梦想坚持下去。 Life is all the best, life is a curve of ups and downs, when high, low, low, you should be happy, because you will soon go to high places, when you are high, you have to have a sense of crisis, because you can not see the coming valley; but such a curve, I think it is perfect, facing the difficulties of reality, for a better future;

Entrepreneurship requires passion, effort, goals and dreams. It is responsible for ourselves and the players, and makes the company bigger and stronger. Finally, I give some suggestions. Entrepreneurs hope that my fall and pain experience will not happen to you.

First, we should learn to persist, learn, analyze and summarize.

Two, consult your older generation before choosing a startup project. Don't be blind.

Three, communication is very important. Learning to be a person is more important.

Four, learn modesty, consult, the successful experience of others is not two days a day, ask other people's rich experience, that is a very valuable secret.

Five, we must make good preparations for budgeting and preparation of capital, people and things before starting a business. Now the social development is very fast. We must not be easy to start. We should not give up at the beginning. If we stick to it, maybe we will welcome a bright future.

Six, stick to, stick to it, and persist; finding your partner is better than finding one person on your own.