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Customized Personalized T-Shirt Popular Network

2010/5/7 14:40:00 51

T-Shirt

It's getting hotter and hotter. If you still wear a T-shirt that can be "bump into a shirt" at any time, it's really out.

With 80's and 90's gradually dominating the consumer market, T-shirts have become more and more difficult to sell.

On the contrary, T-shirts that seek individuality expression are now in hot demand.

This T-shirt is popular in some personality shops and online stores in Ji'nan, and has brought a lot of money to businesses.


Nice, cheap, not "bump shirt" popular T-shirt on the street


After the May 1, the temperature rose suddenly, and T-shirt sales were booming again.

Mr. Chen bought a set of "revolutionary pioneers" T-shirts last year, with the heads of Lei Feng, Che Guevara and Mao Zedong printed on them.

"At that time was the pursuit of personality and cheap, I did not expect the return rate is quite high."

Mr. Chen said that this year he went to a personalized T-shirt shop and made a personalized suit.


On the 6 day, I came to Shan Shi Dong Road, Xiushui Street, and was attracted by a photocopy shop called "cool cool printing house".

Tian Tengfei, the shopkeeper, told the author that as long as customers brought their photos, they could print them on the T-shirts that customers wanted.

It is understood that the general T-shirts printed in the price range from 6 yuan to 25 yuan, according to the production process and print image size charges.

Customers can take their T-shirts to print or sell T-shirts in stores, but they need to pay about 20 yuan T-shirts.

As a whole, a finished product usually costs thirty or forty yuan.


"Buying an ordinary T-shirt is almost the same price, so it's better to buy it according to its own style. Nowadays, young people do not always pursue fashion avant-garde."

The shopkeeper took out two printed T-shirts and said, "this is an old customer. It wants two pieces. Since last year, he has often patronized our shop."


In this shop, apart from the personality T-shirt, all kinds of small objects with new designs are also very dizzying: the cups that can be discoloured, the crystal and plates of the heads, the doll of real life, the mobile phone pendants of fashionable personality.

However, the most eye-catching is the T-shirt printed with a real person's head, not only the personality is avant-garde, but also can avoid "bump shirt" awkwardness.


You have to make the final design in 10 minutes.


I saw that many T-shirts hung in the shop were made of pictures of their own customers, with bright colors and different styles.

The shopkeeper pointed to these clothes and said, "they are all made according to the requirements of customers. If customers are not satisfied with the selected patterns, we can help modify them and design the way they want them."


"In fact, patterns on the Internet can also be used. If customers do not want to use their own photos, we can also help search the Internet."

Store owner said, the store equipment is from the south, the owner of the shop itself is learning computer production, this area is more interested, so the operation is handy, generally a T-shirt can be done in 10 minutes.


After selecting the pattern, you can take it out once you go around.

The shopkeeper laughed and said that the cost of making such a product was not very high, but there were not many shops in this line.

But on Taobao and other websites, there are quite a few shops with customized T-shirts.

On the 6 day, I visited a Taobao shop, and the owner made a low-key T-shirt, which has broken through 200.


"Consumers send pictures, we print them according to customer needs, then express them to customers, and customers pay through Alipay."

Shopkeeper Xiao Liu told the author that after the middle of April, customers of custom-made T-shirts were much more obvious. "Many people want to wear clothes with pictures of their girlfriends, expressing their love for their girlfriends."

It is understood that these personality T-shirts can sell about 200 units in many months.

At a price of 40 yuan, if the cost is controlled at 20 yuan -30 yuan, only one month will increase the owner's income by more than 2000 yuan.


   年轻人消费占主流个性商品大有可为


"In fact, the most students here are students from Shandong College of Arts. They usually come here to photocopy things. They have a very high demand for photocopying, some difficult manufacturing processes, and other shops may not be able to do well."

According to the store owner, there are more people wearing T-shirts in summer, and more people are shopping. So the sales of T-shirts are better than those in other seasons.

In the personality shop of Shan Shi Dong Road, I also found a cup with "love gift" on the table of the shopkeeper.

Only when asked, did many cakes shop and photo studio come here to customize products and use them as gifts in their stores.


"On the glass, decorated with crystal board, no matter what the pattern can be printed, and particularly realistic, vivid, three-dimensional.

Now some young people will also print their wedding photos.

Shopkeeper said that although the prices of these personal products were higher than some similar products, there were many people who ordered such products before and after the May 1.


I have learned from some customers' random interviews that the coverage of individual commodity consumption groups is very wide, but mainly after 80 and 90.

Many businessmen said that the main force of consumption is these two groups. Therefore, for a period of time, individual products will surely occupy a large share of the market.


 

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