Stepping Into "Fast Fashion" Chinese Clothing Affects International Brands

Market Research Organization

Whether ZARA or H&M, the European style is copied to China, especially ZARA. Even the props in the store are shipped from Europe.

H&M China sells mostly small trumpets in the shop. The reason is that all the plates are from Europe. For relatively thin Asian people, trumpets can meet the needs of stature.

In this regard, the subsequent GAP seems to pay more attention to the interaction with the Chinese market.

Insiders said that although she was more optimistic about ZARA and H&M, she and her colleagues believed that after ten years, the Chinese clothing retail market would be the world of local brands.

Because local brands

Nowadays, the hot days on the first day of the opening of ZARA Nanjing West Road store in Shanghai have rarely been seen. Apart from the two quarter discount season, the gap between the remaining time passenger flow and local clothing retailers is not obvious.

Paul French also said that one of the issues they are very concerned about is who will become China's ZARA.

He thinks that the growth of Chinese local retailers in fast fashion is only a matter of time.

The disadvantage of local retailers is that their clothing series are not as "fashionable" as international brands, and marketing methods seem "somewhat cold", and stores are not attractive enough.

In addition, in a face and identity supremacy market, brand lack of international status is also a short board.

But the advantage of local retailers is that they are very fast in the whole country when they make up their minds, and the profit margin is also an advantage.

In view of the income and disposable income of two or three line urban residents