Reduce Performance Expectations, Local Sports Brands Enhance E-Commerce Sales

At the end of 4, the brand China Industry Alliance Quanzhou workstation secretary, Quanzhou Zhuo Yong (Heng Li) Trading Co., Ltd., marketing manager Zhu Jinjun told reporters.

Recently, reporters shot the location of "China Shoes Capital" in Chen Dai Town, Jinjiang.

4 in mid and late June, reporters in Quanzhou, Jinjiang and other places in Fujian, a number of sports brand enterprises survey found that "go to inventory", "adjust the structure", "slow down the pace of expansion of the retail network" and so on, are becoming an important means for them to face the grim situation.

Quanzhou and Jinjiang, as Anta, XTEP, 31st degree, Hongxing Erke, PEAK, Jordan, Meck, Kang Tai, del Hui, Xi long, Jin Lei Ke and many other sports brand enterprises, and become the largest gathering place of domestic sports brands.

"It can be said that at present, Chinese sports teams use shoes and clothing equipment, except Lining, are basically produced in Jinjiang and Quanzhou."

Anta sports brand is responsible for Xu Yang 19 April to Shenzhen Business Daily reporter, said, "if there is no Anta, 31st degree, PEAK these Jinjiang sports brand, do not know what China's sports equipment will be like."

Sales are everywhere.

Reporters at the beginning of the sports brand in Fujian, Chen Dai Town, Jinjiang, along both sides of the Chai Tai River, is the Anta shoe factory, Conway sports and so on, while the other side of the stream side industrial zone is the factory building or headquarters of Jordan sports, del Hui and other sports brands.

Not far away, it is "China Shoes Capital" which specializes in shoes and clothing accessories.

In April 18th, the information provided by the Jinjiang municipal government department to reporters showed that there were 3016 shoe manufacturing enterprises in Jinjiang, 1 billion pairs of shoes produced annually, and the output value exceeded 70 billion yuan.

Among them, sports and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

Roughly estimated, only sports shoes produced in Quanzhou and Jinjiang are more than 500 million pairs a year.

"Jinjiang's sports shoe factory does not start in 3 years, and it is estimated that the shoe here will not be sold."

Zhang, a shoe accessory in Jinjiang, jokes to reporters.

Walking through the streets of Quanzhou, the major sports brand stores are visible.

At the entrance of the shop, there is a discount, except for the job advertisement.

Reporters have noticed, whether Anta, XTEP, PEAK or 331 degrees, this year's new products can play 30 percent off, 20 percent off, and some last year's style, and even sold for 70 percent off.

"In Quanzhou, Jinjiang, the famous sports brand production sites, few years ago saw a large discount sale of new products.

Since last year, the sale of discount has been everywhere.

A magazine leader familiar with local sports shoes and clothing enterprises told reporters in Quanzhou.

Behind this wave of discounted sales, the hidden fact is that the major sports brands are trying to digest inventory by lowering prices.