Designer CABBEEN Mr. Yang Ziming's Legendary Life

Yang Ziming in China clothing There is a signboard "CABBEEN" in the design field. Why is it called "CABBEEN" for its own clothing? He likes to say, "CABBEEN's original intention is carbine, a powerful weapon. It was a very overbearing and super strong submachine gun in twentieth Century, symbolizing a strong passion and desire to conquer, meaning that it is very man."

His clothes are indeed very manly, often making the elderly feel dizzy, but there are a lot of fans among the more than 20 year old young people.

In an age of individuality, many young people who aspire to dress design regard him as an idol without any reservation, saying that he is "hard and cool". While teenagers are just beginning to pursue the style of clothing, they all nodded vigorously when talking about CABBEEN. They have been to CABBEEN stores, or remember this name in fashion magazines, anyway they like it.

Perhaps they prefer Mr. Yang Ziming's life experience to Mr. CABBEEN, which sounds cool. He didn't have a background in class, and he dropped out of school even after he didn't finish high school. He didn't receive any professional training, but he worked with his family when he was a teenager. "He went to elementary school, and even later went to junior high school. When he came home from school, he needed to help the small workshops of the family to button up, pull cloth, pull strings, and so on.

Yang Ziming recalls. He has also practiced boxing. He won the 48 kilogram second runner up in the tenth Fujian games in 1992. He also liked racing cars. He was a professional racer. These are men's favorite businesses.

Until 2005, before the Fashion Square show in Shishi, most of the local people had never heard of Yang Ming Ming.

In the memory of acquaintances, he is only a child. He likes CABBEEN toy guns from childhood, and runs around the streets with his nose running all day. They will not think that this child will become "the top ten designers in China" when he grows up. He will wind up a whirlwind on the Chinese fashion stage. But in this year's "Haibo conference", the young man really opened a new horizon for the folks in his hometown.

Although Yang Ziming's initiation of clothes began with his eyes on the stone lions from childhood, the real starting point of his career was in the Oriental fashion capital of Hongkong.

Like many Shishi people, Yang Ziming had many relatives in Hongkong. When he was less than 20 years old, he could not bear to be lonely. He went to Hongkong to start a clothing business. At the very beginning, he worked in a company specializing in supplying goods to the Japanese.

There, he met a Japanese fashion designer. Although he was only doing odd jobs at that time, he quietly learned many things that he did not know before. From the Japanese designer, he realized for the first time the power of design and the vast world behind it.

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With the birth of a dream, even a standard figure renderings did not work well, he finished the first design with his own hand. Although it was rough and naive, just like all the first steps of success, Yang Ziming at this time had unwittingly set foot on the journey of conquering the fashion world.

Soon, he felt that his wings were hard, and he owned his own garment processing plant in Hongkong. Although it was small, he had his own brand. It is worth noting that from the very beginning, he was determined to subvert people's traditional ideas and position them as alternative men's clothing.

From a professional point of view, Yang Ziming's starting point of subversion is not high. If he paints no more than the top student of the clothing academy, he may have been better at boxing at that time, but his clothing processing experience far exceeded that of his contemporaries. In this respect, he passed more bridges than the latter, and once he had the idea, he could draw the blueprint he wanted quickly and accurately.

From the plate making, proofing to tailoring, you can personally supervise the completion. Just like a frequent boxer who plays the game, he not only knows the way of boxing, but also knows how to knock down his opponent, in this sense, he is a natural race player.

Although today's Chinese fashion community often regards this young man as a young man who is good at subverting all the rules of the game, what Yang Ziming cares about is not the aura under the flash, and the enthusiastic applause at the end of each performance, but the real market.

This may be related to his experience of growing up. Shishi's love for clothes is not due to the impulse to art. In fact, because of the real economic benefits, they have no time to think about those fancy things, and Yang Ziming is no exception.

From Shishi to Hongkong, Yang Ziming completed a sublimation of design concept. More importantly, he has been living in the market, and every inspiration from his life has been rapidly tested in the market, which is his essential and distinctive success.

Just as Yang Ziming was training his wings in Hongkong, a financial storm that swept across Asia in 1997 was still fresh in his memory. It should be said that CABBEEN had a good business in the past, and already had some popularity in the circle, but he found out overnight that all of them did not buy anything. For two months, there was not much money in the account, and they could not afford the wages and rent of the staff.

At that time, Hongkong was shrouded in gloomy clouds and fog, and there were large discount slogans outside the shopping mall. Even so, there were very few people asking. Yang Ziming looked at this situation and decided to kill Guangzhou.

In this way, the God of fate once again patronized the young man. Not long after Guangzhou, all the overloaded clothes were sold out. He soon regained his strength and regained confidence. The Guangzhou people's enthusiasm for CABBEEN was somewhat unexpected. Then he moved the whole camp to Guangzhou. He opened the situation quickly from the first store. Today, there are hundreds of people in the country.

Perhaps Yang Ziming came back at the right time. The Asian financial turmoil did not affect mainland China, and the mainland market was still as vast as ever. More importantly, with the rise of China's economy, the eyes of the whole world are beginning to focus on China, and the eastern elements are rapidly becoming popular. Foreigners seem to be curious about what is happening in China, which brings unprecedented possibilities to the local fashion industry.

Yang Ziming had deep feelings about this. Before the reform and opening up, China did not need a fashion designer. At that time, all of the costumes were produced in the same factory. In 1980s, professional fashion designers appeared, but they couldn't get into the eyes of Westerners, because in their view, Chinese people could only imitate and not create, and Chinese clothing must be cheap.

But by the beginning of twenty-first Century, Chinese people began to become rich, and young people began to pursue individuality and fashion. This is the chance for Yang Ziming who just started. Sure enough, Yang Ziming later received Pierre Cardin's guest invitation.

We could not feel the mood of Yang Ziming with him.

Of course, for young Yang Ziming, he can not compare with Pierre Cardin. His conquest is just beginning. His next goal is to show his men's clothing to the stage of the New York fashion week. In early 2007, his dream came true.

The Americans showed great enthusiasm for the yellow boy and black haired boy. On the eve of the Fashion Week conference in New York, the world's most popular men's weekly magazine made an exclusive interview with him, including the more than 100 famous media in the world, including New York Times and New York fashion professional channel.

The show is called "NEWBLACK", which means "new cool, new popular". Judging from the more than 130 show of New York fashion week, 10 of them are a must show, while CABBEEN men's wear is ranked fifth.

Yang Ziming said to the American media humorously, "my visit to New York may not play a fundamental role in settling disputes between the two countries, but at least let the Americans know that Chinese clothing is no longer just a low price competition, and no longer rely on Copy (imitation). We are ready. Our nation is ready."