Women'S Wear: The Story Behind The Fashion Synchronization

Fast fashion catalyzes steady development

"Relying on fashion design, professional R & D, agile production, flexible manufacturing, national standard control, intimate customization, perfect supply chain integration, the first time to provide the popular clothing brand with the first quality as the whole solution," is the "customer centered" service concept of Guangdong Jianye Textile Co., Ltd., which has been adhering to for many years in its business process.

After years of development and training, Jianye textile, as China's fast fashion fabric supplier, has become the leader of the fast fashion industry.

And of course, for a long time.

And other international professional exhibitions.

In the exhibition platform, Jianye textile can contact new customers and steady old customers every once, understand the latest trend information, seamlessly communicate with peers and customers, face to face communication, and constantly adjust the R & D direction and marketing strategy.

In order to better provide fast fashion fabrics for fast fashion enterprises, Jianye textile implements fast links in every aspect of R & D, design, development, production, resource integration, internal management and customer service, and develops and improves the productivity of enterprises in depth. The latest fashion design is achieved through the rapid capture, timely insight and quick grasp of fashion trends. It meets the needs of customers quickly, shortens the product development cycle, achieves small batch, multiple batches, fast delivery time, enhances the ability of customers to sample quickly, integrates industrial resources, and quickly applies new materials, new processes and new equipment.

At the same time, try to get to know the exhibition in time.

After the sweetness of the trend, Jianye textile is always paying attention to the popular trend of Paris, Milan, Seoul and other international tidal distribution centers. It will be popular as the core value of Jianye products.

In addition, as China's design and research base, Jianye textile has created a professional R & D team, with 20 innovative designs, 1000 innovative fabrics per year, and over 100 technological innovations every year. Color innovation is ahead of the four seasons. Jianye textile has also been working with top European design companies for a long time to make products more forward-looking and popular, and it embodies a fast word everywhere.

For Zhejiang's R & D, production, processing and sales of technology and environment-friendly printing and dyeing enterprises, "fast" is also an important factor in its development.

In terms of product development, enterprises continue to learn the latest information from international exhibitions such as Intertextile surface accessories exhibition, and combine themselves with product positioning to bring forth new ideas and bring forth new ideas.

The company has a team of designers from Korea, Japan, Indonesia and many other countries. These top international design talents have brought the advanced design concept to red and green blue, and more than 100 original flower types are born every month. The added value of the products is 20% higher than that of the similar products.

So far, there are 20 thousand designs for red, green and blue, with rich flower patterns and exquisite printing techniques, each time being recognized by many European buyers at the exhibition.

In terms of marketing strategy, through exhibitors, enterprises deeply feel that fast reaction is the necessary ability of local foreign trade enterprises to expand overseas. Therefore, small batch and fast delivery period become the most important development mode of red, green and blue.

As a national digital printing product development base and a famous enterprise in Zhejiang's printing and dyeing industry, the exhibition of red and green blue is also available in addition to fabrics.

According to reports, the price of red, green and blue products has been raised by 5% this year due to the influence of RMB exchange rate and production cost. However, most European businessmen are acceptable to the small price increase, which is based on customer trust in product quality and delivery time.

For this exhibition, enterprises expect more information and more customers.

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High quality stimulates new vitality

Fast fashion does not mean low quality. It should conform to the trend and quality. This is the information conveyed by the Intertextile accessories exhibition. It is also the direction that women's clothing manufacturers are trying to make.

The concept of responsibility oriented enterprises and green environmental protection has been advocated in recent years. Many exhibitors have put these ideas into practice.

According to the introduction, Jianye textile has its own manufacturing center in Zhangcha, a famous knitting town in China. It has the most advanced weaving, dyeing and matching equipment in the world, and has a group of professional and stable production teams. It can customize the development of all kinds of warp knitting, weft knitting, jacquard and fancy yarn fabrics for all kinds of customers in Foshan.

At the same time, Jianye textile also has a professional quality control team and testing center, through the ISO9001 total quality certification, Oeko-Tex Standard 100 International Eco textile certification, national standard testing, 6S management, strictly control each batch of raw materials, every process, every inch of products, precision manufacturing, and strive for excellence.

and

It is also an important source of added value of textiles. The bottleneck encountered in its development is the rigid constraints of resources, environment and other factors.

Under such a premise, red and blue will respond to the call of the industry, take the initiative to pform and upgrade, pay attention to quality and efficiency, upgrade equipment and technology, and invest 20 million yuan to successfully develop screen printing digital printing technology.

At the same time, in the industry trend and the continuous guidance of the exhibition, red and blue in the printing and dyeing industry to carry out the "coal to gas" technology pformation, to achieve the effect of energy saving and emission reduction.

In addition, red, green and blue have also set up a technological innovation system with enterprise as the main body and combining production, teaching and research, constantly enhancing the internal technological strength of enterprises, attracting technological personnel to flow to enterprises, and promoting the level of independent research and innovation by projects, developing cooperation with foreign enterprises in the field of specialized technology and core technology, and gradually pferring to developing independent technology, providing prospective technology reserves for the development of the company, promoting technological upgrading of enterprises, and accelerating the upgrading of products.

In 2012, textile enterprises encountered more difficulties than the financial crisis, and the export market did not get warmer in a short time. However, the increasing cost and financing difficulties made the enterprises worse.

In the face of this situation, red and blue pay more attention to the participation of Intertextile and other international professional exhibitions, pay attention to the allocation of innovative resources, introduce advanced equipment, hire overseas designers, and ensure that the original flower pattern keeps flowing.

At the same time, through many years' participation in the exhibition, red and green blue also realized that we must attach importance to brand building. Therefore, we must spare no efforts in market development and actively participate in exhibitions at home and abroad, such as Beijing, Shanghai, Hongkong, Shenzhen, Las Vegas and Paris.

Among them, "professionality is the main criterion for deciding whether to participate in the exhibition."

The exhibitors said that for exhibitors, exhibitors' effectiveness is the most convincing and the hard standard for exhibitors to evaluate exhibitions.

This is also an important reason for the continuous development of Intertextile surface accessories exhibition for many years.

In production

Zhejiang's Limited by Share Ltd is also focusing on product quality.

Enterprises own their own silk research institutes and large product development teams, with advanced equipment.

With these scientific research, design and technical support, Kay's products have always been in the leading position.

It is understood that at present, Kai Xi Ya is committed to the use of digital printing silk, nano antifouling silk, biological water washing silk, and machine washable silk and other new technologies, breaking the limitations of traditional silk clothing, and inject new vitality into the Millennium silk.

Whether it is fast fashion, high quality, heavy responsibility or environmental protection first, it is a series of propositions that Intertextile surface accessories exhibition throws out after fully understanding the current situation of domestic fabric enterprises.

These propositions are being implemented one by one by all the supporters of the exhibition.

The implementation process is also the process of its development, and every step of the development of enterprises has a continuous effort of Intertextile surface accessories exhibition for more than ten years.

I believe we will see fashion vane and constantly improving quality level at every next exhibition.