Clothing Enterprises And E-Commerce Double Sword Combination Of "Money" Scenery Wide

< p > for China's retail industry, one of the most impressive events at the beginning of this year is Ma Yun and Wang Jianlin's "century gambling" for future e-commerce and traditional shopping malls.

The winning or losing of gambling is no longer important. The important thing is that it conveys a clear message to the industry. The development momentum of e-commerce is unstoppable.

During the spring and clothing week of 2013 in Dalian, the Organizing Committee organized several activities of "online marketing experience sharing", so that enterprises can see the great potential and broad prospect of expanding e-commerce channels by using e-commerce in Dalian < a href= "//www.sjfzxm.com/news/index_s.asp" > clothing > /a.

< /p >

< p > < strong > Internet marketing is not limited by time and space. < /strong > < /p >

< p > for a long time, Dalian garment enterprises have always been mainly processing export, and do not have to distract themselves from product design and marketing, but their advantages will also turn into disadvantages.

Over the past two years, the export situation has become more and more difficult. The establishment of marketing channels has become the necessary choice for enterprises. The high cost of channels has become the insurmountable threshold for many enterprises.

< /p >

< p > at present, the cost of clothing enterprises entering the traditional department stores is about 30% of the sales revenue. If we add a variety of promotions and management fees, the cost will rise further.

And the electricity supplier helps the enterprises to solve the high cost of channel.

< /p >

Another advantage of the "P" e-commerce channel lies in the speed of expansion brought about by its openness.

Tian Ping, President of the city clothing association, said that for garment enterprises, a major way to raise awareness and occupy the market is to open shops in various places, but this requires sufficient funds, personnel support, and time and space constraints.

And the biggest feature of < a href= "//www.sjfzxm.com/news/index_q.asp" > network marketing < /a > is that it is not limited by time and space. Enterprises can get the fastest speed of spreading and expanding at the lowest economic cost.

< /p >

< p > < strong > mobile phone shopping or future trend < /strong > < /p >

< p > "to study the traditional electricity business mode now may be outdated. The garment enterprises in Dalian should pay close attention to the new marketing mode of mobile E-commerce while making up the lesson of traditional electricity supplier."

Xue Lifen, director of network sales at Dalian Golden Road Garments Co., Ltd.

< /p >

< p > according to the data released by the China Electronic Commerce Research Center, the scale of China Mobile e-commerce market paction has reached 96 billion 500 million yuan in 2012, an increase of 135% over the same period, and it is expected to reach 130 billion yuan in 2013.

"Dalian a href=" //www.sjfzxm.com/news/index_f.asp "clothing enterprise < /a > should be seen clearly early. In the future, mobile electronic shopping will become an important trend. Garment enterprises should further study and seize the mobile business platform while carrying out marketing in the traditional e-commerce platform, so as to avoid falling behind the southern enterprises again in the new round of competition.

Xue Lifen said.

< /p >

< p > < strong > to account for you, < /strong > < /p >.

< p > < strong > the number of stores opening online is less than 5% < /strong > < /p >.

< p > for most of Dalian's clothing enterprises, it is the last two or three years to get involved in e-commerce marketing mode.

At present, there are about 1700 garment enterprises of all sizes in our city, of which more than 200 are above scale enterprises, and only 5% are involved in network sales.

< /p >

< p > < strong > net shop cost is almost zero < /strong > < /p >

< p > at present, the cost of setting up shop in Taobao is almost zero, while the cost of opening Tmall is about 5% of sales revenue.

A salesperson of a clothing enterprise in our city introduces a product with a production cost of 60 yuan < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > clothes < /a >, and the sales price of the solid shopping mall needs to reach 100 yuan to make profits, while the net shop price reaches 70 yuan, and there is profit.

< /p >