Home >

Shanzhai Constantly Luxury Brand Internal Infringement Case

2013/5/13 19:38:00 21

ShanzhaiLuxury BrandBrand

< p > in the luxury industry circle, copycat infringement cases have occurred frequently, but in recent weeks there have been several luxury brand counterfeit infringement cases involving more luxury brands such as Gucci, Tiffany, Christian Louboutin and so on.

Who is right in the internal infringement cases of these luxury brands? Who is the last profiteer? < /p >


< p > Italy luxury brand Gucci v. American fashion brand Guess trademark infringement case was rejected by Italy court.

According to LADYMAX fashion net, the reason for this is that Gucci believes that Guess has many similarities with Gucci in terms of the use of G prefix trademarks. In May last year, the New York court awarded Guess compensation to Gucci $4 million 700 thousand, although it was successful, but it was far from the $221 million claimed by Gucci.

LADYMAX fashion network was even more aware of Gucci, and also prosecuted Guess in France and China.

< /p >


< p > but after a few days, the struggle between Gucci and Guess changed dramatically. Although Gucci had previously sued Guess for winning the case in the United States, the court of appeal in Milan ruled that Gucci had sued the case of Guess trademark infringement.

PaulMarciano, chief executive of Guess, said Gucci has been using the group's powerful resources to prevent the development of Guess accessories business, which PaulMarciano believes is "fundamentally wrong and unreasonable".

He also said that litigation between the two sides was unnecessary. "A simple phone call is easy to solve, and Gucci has never done so."

Guess also quoted the Milan court's decision in the statement that the "Guess famous trademark" does not have the possibility of confusion.

< /p >


< p > another infringement case is about jewelry accessories. The American supermarket chain Costco has been selling diamond decorations marked "Tiffany", ranging in price from several thousand to tens of thousands of dollars.

Costco says that "Tiffany" is a generic term of a specific style and can be used by anyone.

Tiffany is still in suspense with its lawsuit.

Two cases of infringement of trademark rights and unfair competition caused by "Cartire style" diamond ring sold by shop No. 1, which was reported by LADYMAX fashion net, ended with "the defendant company was sentenced to stop infringing upon the plaintiff's exclusive right to register a trademark and compensate for the loss of 180 thousand yuan".

< /p >


Such infringement cases in fact also indirectly affect the brand image and earnings. Tiffany Tiffany, after experiencing a sharp fall in the third quarter of 2012, relied on the holiday effect even though it had a slight growth of 1% in the fourth quarter. However, in the context of the double-digit growth of other luxury brands, Tiffany's 2012 still ended in a bleak fashion. According to its annual report, Tiffany's net income in 2012 dropped by 4% over the same period last year.

< /p >


< p > > as for Swarovski SWAROVSKI recently sued Shanghai swarovo dress Co., Ltd., the case of infringement of trademark rights and unfair competition has finally come to a conclusion. The court ordered Shanghai swarovo dress Co., Ltd. to stop infringement and eliminate the impact, and compensate the plaintiff for economic losses of 280 thousand yuan and reasonable cost of 20 thousand yuan.

< /p >


"P >" and the most new hapless international brand that has been devastated by Chinese fake goods is Christian Louboutin. US Customs recently seized more than 20000 pairs of counterfeit Christian Louboutin a target= "_blank" _blank "href=" //www.sjfzxm.com/ "> /a > in Long Beach port of Losangeles.

It is reported that these fake red shoes will be sold on some luxury websites, which are estimated to be 11 million 500 thousand pounds in the retailer's market.

< /p >

  • Related reading

Ma Yun'S Last Investment Before Leaving CEO Was Settled.

Instant news
|
2013/5/13 19:32:00
14

Improve Sales Ability Through Merchandising Buyers

Instant news
|
2013/5/13 18:58:00
20

ZARA是如何打造“快时尚”的

Instant news
|
2013/5/13 18:55:00
11

Women Play An Important Role In The Growth Of Luxury Consumption In China.

Instant news
|
2013/5/13 18:48:00
6

Mercury Home Textiles Wants To Be Listed On The Main Board, And The Quality Of Products Needs Improvement.

Instant news
|
2013/5/13 16:21:00
28
Read the next article

Exceptional Brand YNOT The First Store Is About To Open.

YNOT2013 Autumn Winter Conference will also be held at W hotel recently. In December last year, the costumes will be launched with a series of sub brands named YNOT. The exception (EXCEPTION) is the oldest Chinese original cultural brand in China. It has been committed to pforming the original spirit into a unique culture and contemporary life style.