Small And Medium-Sized Gold Jewelry Enterprises Or Eliminated

< p > these two days, in order to promote the consumption of festivals, Zhou Dafu in modern shopping malls in Guangzhou bought 30 yuan per gram on the basis of 303 yuan / gram per gram, and dropped to the "2 era". The price approached the price of small and medium brand gold ornaments. The Guangzhou store department's < a href= "//www.sjfzxm.com/ news/index_c.asp" > six /a > gold jewelry took the form of no processing fee, while the price of Zhou Zhou Fu store was as low as 268 yuan / gram.

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< p > this time, the Chinese who bought the gold was changed into a young man.

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< p > however, due to the lack of support from China's aunt's backbone consumer group, many people in the industry have reflected that the gold business at the end of this year is still worse than last year.

Among them, a small and medium-sized brand gold jewelry shop responsible person reflects, in previous years, the monthly sales average of about 6 million yuan, but this year sales in 9 and October fell to 1 million yuan, to the end of the wedding season, although the business has improved, but still did not reach 6 million yuan.

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"P >" the Chinese aunt who rushed into Jin City in April was firmly trapped, so she did not dare to act rashly. Moreover, early consumption also affected the performance of the peak season of consumption at the end of this year. During this period, the sales volume of a href= "//www.sjfzxm.com/news/index_c.asp" > gold jewelry < /a > was generally lower than that of the same period last year, especially in the northern region.

Liao Dahui, general manager of gold China Gold Jewelry Mall, told reporters yesterday that gold prices may still show a downward trend next year, which will trigger a reshuffle of the entire gold industry, and many small and medium enterprises are expected to be eliminated.

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< p > Lin Yi, who is engaged in the gold jewelry business in Changshou Road, Guangzhou, has told our reporter that this year, because of the fall in gold prices, although the gold processing orders have increased obviously, the processing fees have been reduced very low, and there is little profit to make, making money much less than the previous two years.

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Before "P", gold prices have always been upward. The profits of enterprises engaged in the gold industry are generally good. They can make money without almost any marketing idea. Even if they can not sell goods, they will earn more even in the next year. This year, the price of gold will be fiercer, the risk of operators will increase, and the big brand enterprises will be relatively stable.

Liao Dahui talked about it.

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< p > "at present, the gold price is about 230 yuan / gram," a href= "//www.sjfzxm.com/news/index_c.asp" > Chow Tai Fook < /a > and other famous brand terminal retail price is about 80~100 yuan or more more per gram in the feed price, maintaining a certain profit margin. The retail price of the general gold brand decoration terminal is about 50 yuan on the feed price, but the gold jewelry enterprise without brand is often competing at low prices in order to win customers. Some small and medium-sized gold jewelry enterprises only add 10 yuan to the feed price, eliminating labor and other expenses, and basically no profit can be made.

Liao Dahui introduced that if gold prices continue to be explored next year, some small and medium-sized gold jewelry enterprises will be eliminated.

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