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Tianjin's First European Small Town Outlets Opened In Full Swing.

2013/12/30 9:28:00 50

OutletsShopping MallTheme PlazaEuropean Cultural Life Experience

In December 21st, the new Yansha oorlies, Tianjin, opened in Tianjin airport economic zone. It is the first European small town outlets owned by Yansha ole in Tianjin. It has 88 thousand square meters of construction area and more than 2000 free parking spaces. The environmental design adopts low density, European small town style architecture, and the European garden style as the theme of shopping, leisure, entertainment, catering, tourism and other international level. Outlet The theme shopping mall brings new shopping experience to consumers.



Tianjin new Yansha ole opening ceremony



On the opening day, long queues in front of COACH store.


The geographical position is superior, covering areas such as Tianjin, Beijing and Tangshan.


The new Yansha airport in Tianjin, Tianjin Airport Economic Zone enjoys superior and convenient transportation advantages. It is 130 kilometers away from Beijing, 13 kilometers away from Tianjin, 30 kilometers from Tianjin port, 8 minutes to Tianjin airport, 30 minutes to TianJin Railway Station, 40 minutes by high-speed rail to Beijing, adjacent to Beijing Tianjin Tangshan, Beijing Tianjin and Jixian Shantou expressway.


Theme Town, experiencing the new experience of European life and culture


From flower bed Plaza, Central Plaza, fountain square, sculpture square, the four largest. Theme Plaza The experience of square culture constitutes the romance of European life. In the echoes of the artistic sculptures of Sun God Apollo and the clock of the sun constellations, the artistic and cultural experience of "bright, life and benevolence" is felt. Walking in the European classical arc winding streets, the beautiful flowers are seen in front of the window, and the smell of the sun is warm. The experience of European cultural life is intoxicating!


Feature 1: strong brand combination. Nine the geographical features of the river bottom and the confluence into the sea have bred the cultural characteristics of Tianjin's "River", "sea", the combination of Chinese and Western cultures, and the compatibility between the north and the south. Therefore, the brand of Tianjin new Yansha ole has taken full account of the characteristics of Tianjin consumers, striving to provide more attractive brand portfolio, which accounted for 60% of international brands, and 30% of the well-known domestic brands favored by consumers, and 10% of the service supporting projects. This constitutes the brand layout of more than 500 new brands of Tianjin Yansha OLE and 330 independent stores.


Feature two: large scale. Along the "one street, one center" commercial block planning, Tianjin new Yansha ole is divided into "five shopping blocks" and "ten collection stores" according to the category, which provides consumers with enough shopping space and shopping options. The "five shopping areas" include international brand area, men's wear area, women's wear area, leather shoes and leather area, sports and leisure area, such as CERRUTI1881, Gieves & Hawkes, feraud , LAN Zi, COACH, ECCO, Clarks, Samsonite Many fashion brands such as Jeep, Timberland, CK Jeans, G-STAR, NIKE, Adidas, wolf claw, The North face, Columbia and so on are all housed in the "five shopping blocks", and the business area is mostly about 300 square meters of brand image shop. The "ten big stores" respectively form men's clothing, women's clothing, sports, leather shoes, leather, children, watches and glasses, household and other categories to form a considerable scale of the store. For example, the famous household collection store is famous for its European brand Zucchi. Sheraton Frette, home fragrance series Milan Philippe, advocating natural skin care essence soap series Casaran, let you feel the quality of life everywhere. In addition, the Italy and Spain chamber of Commerce, founded by Yansha OLE and Italy and Spain chamber of Commerce, also met with consumers on the opening day. They brought the best European leather shoes concept and the centuries old technology to consumers.


Characteristic three: commodity high performance price ratio. The average discount of Tianjin new Yansha ole is less than 40 percent off. During the new year's day, the shops are constantly pleasantly surprised. VERRI, Gieves & Hawkes men's wear, DV leather shoes, GANT leisure, wolf claw outdoor and other brands take part in the shopping fold up activities; Dupont leather shoes are full cash reduction; Levi 's specifies 199 yuan. Ecco belt The special price is 399 yuan; the TOMMY is 699 yuan; the shopping in Columbia is full to the outdoor satchel and the pull rod box, Timberland sends the yellow shoe U plate with the full quantity, the Beijing flavor Jiuding place, the Hakka cuisine Yunnan Inn 12% off preferential. You can get a beautiful gift by sending membership card, and send it to you in full. Woollen scarf Thermos cup, Toolbox!


Characteristic four: comprehensive matching, feel the Xinle interest of holiday leisure time. Through the creation of landscape and block environment, consumers can be seen as bustling in Europe. Commercial Street Medium. At the same time, Tianjin new Lufthansa outlets has 16 restaurants, cafes, ice cream shops, food sales and other catering services. The town also set up banks, self teller machines, children's amusement, leather shoes and leather professional care shops, clothing modification and other intimate services to meet the needs of consumers in the whole day leisure shopping.

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