Industry Overcapacity How To Break Through Traditional Shoe Enterprises

Since P, 2010, in the background of overcapacity, export resistance and weak domestic demand, the inventory of Jinjiang a href= "//www.sjfzxm.com/" > shoes and clothing industry < /a > has been as high as several billion yuan.

How to break through? Some traditional shoes and clothing enterprises in Jinjiang give the answer: differentiated development.

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"P >" we have increased product innovation, has developed more than 10 lightweight sports underwear and sports shoes.

At the moment, as the weather turns cold, these new products are selling well in the north, and sales growth is increasing month by month.

In just two or three months, sales of new products have exceeded 20 million yuan, far exceeding expectations. "

26, Lin Shaoxiong, general manager of Jinjiang wild Sports Co., Ltd., told reporters.

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< p > wild force is a listed company, mainly producing traditional sports shoes and clothing.

In recent years, the company has been suffering from high storage problems. At the beginning of last year, the company was in the peak period of storage, and the stock of shoes and clothing products reached tens of millions of yuan.

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Since the beginning of this year, P has invested hundreds of thousands of yuan in product innovation. In view of the relative weakness of the traditional sports shoes and clothing, it has developed more than 10 kinds of warm shoes and clothing products, and has applied for 4 patents.

After a breakthrough in R & D, in August this year, wild power launched a new production line, quickly organized production, and accelerated the introduction of new products to the market and achieved great success.

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< p > three Sida Plastics Co., Ltd. is another successful case.

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< p > the company is located in < a href= "//www.sjfzxm.com/news/index_x.asp" > shoes < /a > Service heavy town Jinjiang Chen Dai town.

Recently, reporters saw in the company that the old shoe leather and scrap bits and pieces of shoes and clothing factories throughout the town have been pported continuously, and have been pformed into a new type of environmental protection curtain wall material through the environmental protection reconstruction and processing of the German import device.

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< p > the original shoe sole enterprise entered the environmental protection curtain wall production field in March this year.

"The lower reaches of the footwear industry will have an especially large impact on the production of shoes in the upper reaches of our company.

Initially entered the curtain wall production field, is also compelled.

Unexpectedly, curtain wall materials have become an important new growth point for us.

Ding Jinshan, general manager of the company.

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< p > in addition, the Dragon Clothing Co., Ltd. turned its attention to the old people's < a href= "//www.sjfzxm.com/news/index_x.asp" > sports shoes < /a > service area; Thailand Limited by Share Ltd, focusing on the production of new high elasticity, environmentally friendly degradable shoes.

Jinjiang shoes and clothing enterprises do not squeeze single timber bridges, but also open up a new path of differentiation.

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"P", "poor sales, high storage, and so on, only the appearance, its root is homogeneous competition."

Lin Yonghong, deputy director of Jinjiang economic and Trade Bureau, said that in recent years, the domestic sports footwear industry, including Jinjiang, has been expanding its production capacity to fight for profits and compete.

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< p > he believes that the footwear industry must take a differentiated route.

"Enterprises should be decisive in their choice, do not take the unusual path, pursue the strategy of" people without me, people have my advantages, and people are good at my new "strategy, act on new products, new technologies, new materials and even cross-border competition, activate new market demands, and find vitality from them.

Otherwise, we can only wait passively.

He said.

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