Electricity Supplier War: "Year-End Big Promotion" Hot Marketing

< p > in May this year, on the Taobao and Tmall bedding categories, the top ten of the brands in sales were mercury ranked first, total sales in May amounted to about 52 million 690 thousand yuan, and fuanna followed by sales of about 34 million 170 thousand yuan; Bo Yang ranked third, sales amounted to nearly 20 million yuan; and fourth Jin Jin Road sales amounted to about 18 million 320 thousand yuan.

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< p > juxtaposition fifth is Meng Jie and Heng Yuan Xiang. In May, its sales volume was close to 18 million yuan; Luo Lai ranked tenth, and sales in May amounted to about 12 million 220 thousand yuan. However, the brand of LOVO, a subsidiary of Luo Lai Group, was worth noting in May. Only a single brand got more than ten million yuan in sales volume, ranking eleventh among the top selling brands.

According to rough estimates, the online selling price of the products is lower than 50 percent off of the original price, and some "rush money" is even sold for 80 percent off or 70 percent off.

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< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > Home Textiles < /a > products have great potential for online development because of their standardized product attributes, while a href= "http:// www.sjfzxm.com/news/index_c.asp" > traditional enterprise "/a" online market still has certain advantages.

While fighting on the corporate line, reporters saw in many shopping malls in Beijing, Xidan, Wangfujing and other business circles that the offline terminals were also celebrating the "big rush in the middle of the year".

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< p > besides the hot brands online, Xin Ting, violet, Hui Yi, sleeping cloth, cotton fields...

Many brands have less than 50 percent off promotional activities, and sales are booming.

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< p > expand the market, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > channel < /a > ahead.

In the increasingly competitive way, how can we break the wall and seize the opportunity?

< p > many home textile enterprises are making an attempt.

For example, in developing overseas channels, mercury has opened 8 "Mercury" private brand stores in the United States and New York, and has been operated by American franchisees. Its flagship store in Dubai has also opened.

There is also the most popular O2O mode nowadays, and it is also the topic most enterprises want to solve.

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< p > how to get rid of the difficulties of channels under the online and offline channels? Recently, the appearance of reverse O2O models such as Amoy, Shun Feng, hi Bao, and so on, may provide fresh reference for home textile enterprises.

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< p > practice has proved that the simple adoption of online to offline mode will bring many problems, and the appearance of reverse O2O mode will make the offline experience and online consumption more closely integrated, expand the category of online sales, and at the same time eliminate the obstruction of traditional online shopping to a certain extent.

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