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The Spiritual Home In The Busy Market, Sharing The Beauty Of Life

2015/1/26 15:05:00 42

ClothingExhibitionDesignFashionClothingMen'S Wear

In the middle of Tibet: Fang Fang

The two word "Fang" was first seen as a residence of a surnamed family. After studying it deeply, it was discovered that "Fang" was originally a bookstore.

Why is the book house named "Fang Su"? It is said that it is derived from the "decree interpretation of the body" of Liang Tong Wen Xiaotong of the Southern Dynasties: "if it is a golden steel, it is a name; it must be a permanent residence, and then a place."

"Fang Shi" means to provide a direction and a spiritual post for those who know how to enjoy life.

In the eyes of many people, Guangzhou is crowded and noisy.

Keeping quiet in the hustle and bustle is the original intention of Mao Jihong, founder of the "exception" clothing brand.

In November 25, 2011, Fang Fang was opened in MU, MU35, Guangzhou, Tianhe District.

Square covers an area of 1800 square meters, set bookstore, aesthetic life, coffee,

exhibition

Space and clothing, fashion and other mixed operation as one.

  

 

Walking into the square, we have a lot of surprises.

Using the Hakka Earth Building Design, the atmosphere of the book area occupies 1/3 of the space of the square, and the indoor lighting is not strong. The top lights are just as good as maintaining the overall light and emotion, highlighting the temperament of the party: low-key and special existence.

But Fang is not a simple bookstore. It is also a way of selling lifestyle.

Clothes & Accessories

The four district of life, coffee shop and art exhibition, it is felt that this is where we share and cultivate the beauty of life.

  

 

The front side, a unique feature of the copperplate wall, presents a natural brass texture. The wall is made from the site after the copper is pported into the square. It shows a magnificent atmosphere and looks from inside to outside. It looks as if this is a spectacular natural landscape painting.

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The left hand side of the door is the exception of the clothing space. Most of the furnishings are made of wood and rattan material, with strong design and exceptions.

clothing

Good use of cotton and linen texture, emphasizing the same style of returning to nature.

Different sizes, different location of the spotlight effect, circular arc space channel runs through the main design of the whole square.

  

 

Simple display of Oriental elements and generous tables, large vases, reflect the brand.

Design

Eastern background.

Walking a few steps will see the display of books and magazines on some shelves and tables, including the recommendation of books in the book area, and the exception of the first men's wear shop is located here.

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The exceptions are much more colorful in the women's wear area. The brisk new summer products are crisp white with bright yellow and blue green, witty wave dots and artistic red and white grid patterns.

Cotton fabric

Or hanging or placed on a few wooden stools, placed next to the cloth doll, natural display, showing a bit soft, flowers can be seen everywhere.

  

 

Passing through the clothing area, the huge cylindrical plant wall that catches the eye is very eye-catching, showing the natural ecological side of the square.

Lush green small plants can make people find the infinite pleasure of life and relieve our daily pressure.

Reminiscent of what Mao Jihong said: existence is victory, and life is beautiful.

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Looking forward is the display of objects in the living area of the square. The unique handicraft creation relies on slow work and meticulous work. The appearance is beautiful and more functional, reflecting the inherent humanistic quality of the party.

This area is a traditional Japanese craft area. The famous Baishan porcelain and two toe stockings shoes show strong wind.

  

 

From the living area, turn to the side door, then come to the theme book area. The left is the recommendation of New York Times's 100 great books. This area will display relevant bibliographies according to the theme of the change. The area along the theme book area is the area of the right picture. There are quite a lot of books in Hong Kong and Taiwan, and foreign culture, art, life and design books. The selection of books is also very fine.

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Magazines, all kinds of RTHK and overseas magazines are displayed. People who like to read magazines are blessed. Many magazines that are hard to find outside can be seen here, such as the Italy Edition (MILK), the English Version (TANK), and so on.

  

 

Walking out of the corner of the magazine area, the "Chuan" series of Ren Xiang, which is displayed in a pile up form, is one of the most important books recommended by the party. It can also be seen in the clothing area.

Do not think that this book is an old scholarly reader. If you open your books, you will find that in the form of illustrations and characters, you can display the clothes, food and shelter in Chinese culture in a lively and interesting way.

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