The Power Of Agglomerating And Evolution Is The Key To Ecological Innovation 2016

In March 18, 2016,

2016 (spring) successfully concluded. In just three days, the professional audience reached 104592. The 100000 square meter exhibition hall brought together 1177 enterprises and 1300 brands from China, France, Germany, Italy, Brazil, Holland, Turkey, Japan, Japan, Korea, Peru, Spain, India, Belgium, the United Kingdom, Greece, Portugal, Scotland, China Hongkong and China Taiwan. 20 Chinese clothing business forum and 15 CHIC SHOW arrived on schedule and set sail and thrive in the opportunities and challenges of industrial change.

In the spring exhibition of CHIC2016, the exhibitors directly hit the "pain points" of cultural creativity, scientific and technological research and development, industrial chain reconstruction, business model innovation and so on, and a new cycle law of the industry ecosystem.

Exhibition of culture and creativity

At this exhibition, the imprinting of traditional costume culture and modern brand landing can be seen everywhere. CHIC brings visual feast to the industry and achieves highly efficient business negotiation. It also causes the industry to think about the cultural and creative pattern.

The new Wolf Wolf Totem of the seven wolves has fused the national characteristics culture of Miao, Tibetan and Dai people. Its distinctive brand image has attracted widespread attention at the scene of CHIC.

The Xinjiang Pavilion shows the modern handling of elements such as Eldis and camel hair, which are rich in Xinjiang characteristics. Dong Yuanyuan, deputy general manager of Xinjiang Yutai camel hair textile Co., Ltd., said that Yuanna brand's products such as camel's clothing and scarves, CHIC brought us high popularity, and our products also received positive feedback at the scene.

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Taiping bird's menswear brand peacebirdmen, children's wear brand minipeace and Denis reached a strategic cooperation, Mickey image for the brand and products brought a symbol of fashion elements, relying on CHIC interactive platform to get industry attention.

Taiping bird responsible person said that children's wear sales grew rapidly in 2015, and our products were also recognized by CHIC professional audience.

In terms of original designers, the unique brand of Shan Xi, Hua Mu Shen, Lai long and other Oriental aesthetic elements merged into the market. This style has been increasingly sought after by the market, which has been proved at the exhibition site.

Zhang Dandan, a brand designer, said that CHIC has brought me many agents who recognize the brand style. They know the operation characteristics of designer brand, and the brand will further expand the market based on this.

R & D is in bloom.

The clothing industry has been inspired by the trend of intelligence, strengthening the research and development of science and technology and exploring the angle of technological innovation.

At the exhibition site, there are many examples of deep research and development of clothing enterprises. CHIC has built a bridge for clothing and technology, and the popularity and deep interaction between them have been well received by exhibitors.

For example, the magic factory of red collar realizes 3D volume function and mobile phone APP customization.

Red bean men's exclusive use of 3D elastic functional fabrics for pants type enhance comfort and fashion "escort".

With its banner of sports, shaping, children, home and so on, it shows its latest achievements in material research and development.

Han Bo international shows the "ZHI" fashion industry chain, presenting the strength of high-end custom-made manufacturers.

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The flying spirit of Pinghu Exhibition Group has been customized and innovated to fashion, and has become a supplier of down garment solutions. This exhibition also brings new achievements in technology research and development such as heating fiber.

Liu Jiean, director of Pinghu Bureau of economic and information technology, said that advanced information technology such as "Internet +", cloud computing, big data, 3D and so on, have penetrated into all aspects of garment enterprises. With the help of CHIC's high-quality resource platform and cooperation with domestic and foreign brands, channels and professional schools, we will effectively enhance the R & D design and customized production capacity of industrial clusters.

Upstream and downstream resource storage industry chain reconstruction

"In the crucial period of industry pformation, the CHIC exhibition is also constantly adjusting and innovating. The exhibition will move from Beijing to Shanghai to integrate and open up the upstream and downstream resources of the industrial chain.

Various practices have shown us that the popularity of the exhibition is becoming more and more popular and the enthusiasm of exhibitors is getting higher and higher.

Turning to CHIC's role as a catalyst for industrial chain reconstruction, Hu Dongmei, general manager of Dayang Creation Limited, has a deep feeling. "CHIC is actively leading the development trend of the industry, such as the trend of Intelligent Manufacturing in recent years, and the information that can lead the industry's future development is also pmitted to people in the industry through the exhibition."

At the exhibition site, Dayang creation first released the "Yang Yang custom-made" China strategy. Relying on CHIC's resource platform, Dayang creation also achieved a deeper resource docking on the basis of thousands of custom cooperative shops all over the world.

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The efficient reconstruction of industrial chain is inseparable from the support of equipment manufacturing enterprises.

Such as Eagle Technology to integrate the 3D fitting system, automatic cloth spreading machine, CNC cutting machine and other products, and form a comprehensive solution for the digital equipment to serve the entire garment process product line.

Pan Yiqiong, sales manager of Shanghai and Eagle Electric and electronic Polytron Technologies Inc, said: "the CHIC clothing industry circle has given us such a very strong docking opportunity between the equipment manufacturers and downstream users. We have not only understood the new needs of customers, but also accumulated many potential resources worthy of excavation in the near distance communication with customers."

The professional market and industrial cluster are pformed along with the integration of industrial chain, and they also gain a lot in CHIC.

On the first day of the exhibition, the TEENUO brand of Humen Fumin Pavilion won the favor of merchants from Botswana and Italy. SEEVIA Sylvia also signed a cooperation intention with domestic merchants immediately, and paid the deposit on the spot.

Zhili, Jimo, Wenshang, Haining, Pinghu, Changshu, Xi Liu, Dalang, Pu Yuan, Qinghe, Yudu, Da Ying, Tongxiang Chong Fu, Hebei Xinji, Xinjiang and other cluster booths to negotiate the atmosphere is hot, the industry chain resources to achieve the regional brand "golden signboard" role to the greatest extent.

For example, the golden Prince clothing and apparel company of the Yudu exhibition group received 500 thousand orders of Carrefour at the exhibition site.

Li Qingquan, the mayor of West Ryu Jin, said, "as an old friend of CHIC, Xi Liu once again organized the strength of the company to participate in the exhibition. The endless stream of on-site visitors also brought us objective negotiation results."

Xu Aiguo, deputy director of the economic and Information Bureau of Wenshang County, Shandong, said: "the first exhibition in Wenshang in October last year received good results. This time, the image of the regional brand was unveiled again, so that more people could understand the clothing processing and manufacturing ability of Wenshang, and the enterprises also harvested more orders."

Zheng Chenai, President of Wenzhou clothing trade association, believes that the spring joint exhibition has enhanced the integration degree of the industrial chain, and all information in the upstream and downstream links can be interconnected in CHIC.

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The innovative business model takes off from here.

At this exhibition, innovative business models are still the focus of attention. They regard model innovation as a link between facing the market and seeking pformation, and have made a rapid response to consumption changes.

At the exhibition site, the world's fast fashion online shopping platform of Meng bausa is based on the business mode of "independent brand + third party brand", as well as the continuous flow of multi brand brand lines.

Zhou Na, chief editor of China's social media, Meng bausa, is currently in the dream of "Internet +" and the two largest outlet of cross-border electric business. It has brought 10 mature brands to CHIC. Among them, men's "Monti emo", original women's clothing and "underwear products" have received applications for multiple channels.

"Impression life hall adopts VMI commodity management mode, and customers do not take any inventory risk."

Li Hongguang, director of QF concession development center of Zhejiang impression industry Limited by Share Ltd, said that the life hall project is exhibiting CHIC, laying emphasis on the layout of the main shopping arcade and shopping mall channel of a second tier city, and also many customers who are concerned about the shop experience pay attention to us.

Shanshan's new series Shanshan has attracted the attention of many franchisees at the exhibition site. Shanshan's "fully managed, zero inventory, high return" mode provides a one-stop profit solution for franchisees.

Ashton, which also wins the cost performance, will expand its scale on the basis of continuing to tap the potential of the SPA model.

Gong Zheng, chairman of aldun, said that as a frequent visitor to CHIC, Alton was quick to promote its brand and achieved a lot of results.

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HIVE-showroom, which is built in CHIC, is the first time that the traditional professional market in China is exhibiting in the form of showroom.

Zhao Chuanjiang, founder of HIVE-showroom, said that HIVE-showroom will bring more depth to the buyers and expand the space of the new products in the new season. This new business platform constructed through the Internet multi form will also promote the professional resources based on the CHIC platform.

NetEase's clothing business retail management APP "clothing review" is designed to allow entities store networking, access to line Shanghai potential consumers, shops to enhance performance.

The responsible person said that the APP is suitable for all kinds of clothing brands, thanks to CHIC's resource platform, we are deeply connected with potential customers, and will continue to exert resources through exhibition resources.

In the boundless spring of success, the renewal and circulation of the clothing ecosystem continue to germinate and interact.

In October 2016, China International Garment and apparel fair 2016 (Autumn) will continue the industry concept of "evolution and symbiosis, changing with you", and continue to shoulder the mission of the most influential and influential clothing and clothing brand Expo in Asia. It will deeply explore the actual needs of the garment enterprises and voice the pformation and upgrading in the industrial pformation.

October 11, 2016 -13! Let's see you in Shanghai.