Focusing On Double Eleven Tmall, The Total Turnover Amounted To 120 Billion 700 Million Yuan, And The Sales Data Of The Major Brands Were Released.

In the morning of November 12th, 2016, Tmall

The shopping festival finally came to an end.

Learned that this year's double eleven

The total turnover amounted to 120 billion 700 million yuan, and wireless pactions accounted for 81.87%.

It is understood that from the beginning of November 11th, the total turnover of Tmall is constantly refreshing: 1 minutes break 1 billion yuan, 2 minutes break 2 billion yuan, 7 minutes break 10 billion yuan, 1 hours break 35 billion 300 million yuan, 18 hours 55 points break 100 billion yuan......

It is worth noting that Tmall spent 13 hours in 2013 breaking the 19 billion 100 million record of the whole day in 2012. In 2014, it used 12 hours and 59 minutes to break the 35 billion record in 2013. In 2015, it used 11 hours and 49 minutes to break the whole day 57 billion 100 million record in 2014. But this year, double 11 Tmall did not break the 91 billion 200 million mark last year until 15:19 p.m.

In fact, before the media predicted that according to the big data, this year Tmall double 11 GMV will exceed 120 billion yuan.

What about the sales of other brands?

It is reported that double 11 days,

Electricity group sales exceeded 362 million yuan;

Clothing brand sales exceeded 615 million yuan;

Official flagship store sales exceeded 237 million yuan;

The official flagship store's sales of double 11 have exceeded 260 million yuan this year. The total sales of camels are 502 million yuan, winning sixth consecutive years.

Among them, in the history of double 11, UNIQLO first appeared all the sold out situation, and in less than half of the start of double 11, official micro-blog issued a breakthrough one hundred million in the double eleven 00:02:53, at 0:30, in Tmall's popular industry sales ranking, excellent clothing library official flagship store ranked first.